Forward/Slash is an industry-led movement that activates the  business community around key economic priorities, all with the vision of making the Edmonton region the TOP DESTINATION IN CANADA FOR TALENT, INVESTMENT, AND BUSINESS GROWTH

FOUR GOALS WILL HELP US REALIZE OUR VISION

CANADA'S FASTEST GROWING AND MOST RESILIENT ECONOMY

A place characterized by accelerated and inclusive growth, global relevance, with a culture of extraordinary innovation, and ranked consistently as Canada’s fastest growing and most resilient economy.

CANADA'S MOST ACCESSIBLE AND CONNECTED BUSINESS COMMUNITY

A place unmatched for collaborative engagement, where strategic procurement, inclusive partnerships, and community-building initiatives create an environment where businesses and entrepreneurs not only succeed, but also contribute meaningfully to the broader community.

CANADA'S SMARTEST WORKING AND MOST ADAPTABLE WORKFORCE

A place brimming with unlimited opportunities, where every individual has the chance to succeed, is armed with the skills and tools for the future, and every business has the potential to compete and thrive in a fast-changing global economy.

CANADA'S MOST ATTRACTIVE AND AFFORDABLE REGION FOR YOUTH

A place that prioritizes human well-being, quality of life and teamwork, where residents, newborns, and newcomers experience an accelerated path to success and, through hard work and engagement, ambitions can be realized.

OUR WORK IS GUIDED BY BUSINESS AND COMMUNITY LEADERS

ANGELA FONG

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BRIAN VAASJO

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JOAN HERTZ

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BRAD FERGUSON

SVP, OPTIMUS SBR

MALCOLM BRUCE

CEO, EDMONTON GLOBAL